(1 MAN × WEB SKILLS³) - AGENCY B.S. = WEBSITES BUILT RIGHT
Canada's Trusted One-Man Website Consultancy
For B2B Services + Local Businesses who want ROI-driven website design, development, and copywriting.
📍Chiang Mai SEO Conference 2024
"MY NAME IS JEF." — CHANNING TATUM
When it comes to building websites—and relationships, too—I do not fuck around.
I’ve worked with (and witness) too many agencies put profits before people, outsource to whoever’s cheapest, and leave clients with broken systems or websites they can’t trust.
That’s not me.I’m loyal to my clients and dedicated to helping them build their online business.
That means, if I take on your project, I build it myself and I build it right.
Jef van de Graaf
Creative Director & Website Builder
BuildAnOnlineBusiness.ca
P.S.
I'm so sorry for the swearing. I come from a working class family that manufactures and assembles the world's essentials (i.e. Toyota Cars, Frito Lay Potato Chips, toilet paper, warehouse racking systems, etc.). It's often miserable and boring work, but someone's gotta do it, eh? Anyway, if you're put off by an honest, hard-working Canadian that occasionally drops the f-bomb... c'est la via. At least now we won’t waste our time pretending to give a shit about each other. That's all. Good luck with your business and goodbye.
IF WE'RE NOT A GOOD FIT TO WORK TOGETHER
Watch out for these red flags:
Frequently asked questions
Client testimonials
You can come to Jef with only a vague objective and after the creative process is done, leave with a brand and website your competitors will fear.
Jef is very easy to work with and takes the time to work with you to sort out issues instead of leaving you hanging.
We asked Jef to build plantrs.com for us and it was an exceptional build and final design. Would highly recommend Jef for all things marketing and design.
Hiring Jef to design and build a WordPress website for my brand new elder care company was the single best decision I could have made.
Jef’s expertise as a copywriter and website maker truly shines through in his work. He's also a great team player who consistently delivers outstanding results.
We have been working with Jef for a couple of years now. Always impressed with his attention to detail. He's designed/maintained a great website for us, that's generating leads on a steady basis. Couldn't be happier!
Jef's exceptional copywriting skills and business acumen propelled our projects forward quickly. Highly recommend for anyone looking to elevate their business.
Since working with Jef, I’ve seen a 71% increase in monthly traffic to my site.
Jef was able to quickly (and affordably) write a variety of blog posts that not only increased traffic to our website significantly but also brought in mission-aligned customers and leads that converted into signups for our product.
Jef is all about the best results he can deliver and he certainly delivered for us. The quality of his copywriting and creativity was second to none.
Jef is a pleasure to work with! That's why we are a regular, long-term client for editorial work.
So what's the answer?
A proven copywriting process that aligns with how people actually choose, trust, and buy online.
STAGE 1. WEBSITE DIAGNOSIS & STRATEGY
I'll diagnose your website's performance and prescribe a new way forward.
Whether you want to attract more qualified leads (SEO) or turn visitors into customers (CRO), we'll start with a deep dive into your website’s messaging gaps and performance bottlenecks.
Then, we'll define your ideal buyers, their pain points, and key decision triggers to align your website with what actually drives action.
STAGE 3. REVISIONS & FINAL CHECKS
I’ll implement any changes you need and perform a final check when the page goes live.
You have 1 week to request changes by commenting directly in the Google Doc or recording a quick Loom video. The revision period starts on the first Monday post-delivery, with an optional 30-minute wrap-up call to make sure your new copy is exactly the way you want it.
After your copy goes live, I’ll review your published page(s) to ensure the Google Doc translates perfectly into your website—catching any formatting issues, missing sections, or layout misalignment.
Testimonials
Kind words from happy clients.
I would happily recommend Jef for anyone who needs copy for their website and business.
"Honestly, Jef is one of the best freelance copywriters I've worked with—and I don't say that lightly."
Jon Nastor
Director of CareAtHomeElderCare.ca
Marketing Manager
VidelRoofing.ca
CEO of Plantrs
Plantrs.com
Managing DirectorSuppleo Outsourcing
Brand Marketeer
Mediocre
Business Development Leader
Freelance Scriptwriter
AmeProietti.com
Managing Director
Creative Research Ltd.
(Former) Content Strategist
Orbis Terra Media
What can I write for you?
Your website needs the right words to succeed.
Confusing copy kills your leads, sales, and trust. I help B2B brands and service providers with website copywriting that performs, influences, and converts.
FAQs
A copywriter’s perspective
