CANADIAN WEBSITE DESIGN & COPYWRITING AGENCY
Hi ⎯ I've been helping small businesses with website marketing and copywriting since 2016.
WELCOME TO BUILD AN ONLINE BUSINESS
A WEBSITE DESIGN & COPYWRITING AGENCY
BY JEF VAN DE GRAAF™
Hi ⎯ I've been helping small businesses with website marketing and copywriting since 2016.
Building a website that looks good, attracts the right people, and converts them into buyers? That's not easy!
Hi, my name is Jef van de Graaf. I help small business owners around the world with their website marketing. From designing good websites to managing blog content—and pretty much everything in-between—I can help execute your vision into a website strategy that works.
Whether you need a website to get a new business online or you want to compete for Google's top spots, I'm here to help.
Frequently asked questions
Over the past 8+ years of freelancing, I've built a number of processes and systems to guide my creativity, copywriting, and website design.
I've now reached a complex phase in my career where I no longer consider myself a freelancer. Instead, I see myself to be a budding "agency-of-one" that's navigating and learning the challenges of hiring and outsourcing tasks to other freelancers and creative talent.
Yes, that means I may outsource aspects of your project to other talented individuals to ensure everything is delivered on time and within budget.
With that said, I've wasted a lot of time on meaningless phone calls with prospects (and clients) which go unbilled.
That's time I will never get back, which negatively impacts my work flow and productivity as well as reducing my profitability as an agency-of-one.
In order to preserve my time on tasks that move the needle forward, both for my clients and my personal projects, I have decided to offer Free 20-minute meetings on Mondays.
These meetings are geared toward:
1. Discovery calls for new website projects;
2. Trouble shooting client issues; and,
3. Network & connecting with others in my industry.
For anything else, please schedule a 1-hour consultation for $75 CAD via Calendly.
My availability for a these consultations are:
Tuesday to Thursdays
9 am to 10 pm (GMT+7)
(9 pm to 10 am EST)
Alternatively, you're always welcome to:
1. Message me on WhatsApp 2. Connect with my on LinkedIn 3. Write me an emailI respond to all messages within 24 hours (except on weekends).
I spent 5+ years working in a factory to pay for my BSc. in Honours Biomedical Sciences with a double minor in Psychology and Biology from the University of Waterloo.
Therefore, I am passionate about the following industries:
Healthcare & Medical
Psychologists & Therapists
However, I spent majority of my freelancing years working with B2B and SaaS companies. So I'm also open to working with:
Service Providers (e.g., Other Agencies, Freelances & Recruitment)Manufacturing, Construction & RoofingUltimately, I get excited about good people doing good things for the world. So, its an easy yes from me if you're a: B Corp, Charity & Non-profit
Now that you know my preferred industries to build websites for, there are a few I will refuse and never do work for:
Finance, Crypto & Gambling
E-commerce Brands & Tech Startups
Hospitality & Tourism
Think my website design services are a good fit? Let's find out with a FREE 20-Minute Meeting on Monday.
That's very unlikely...
First, you have to get through my screening process (goodluck, you got this!).
Then, if my website design services are a good fit, we'll negotiate a fair agreement with ongoing hosting/maintenance.
All agreements include a pre-determined number of creative meetings to review key milestones and design assets for your feedback and approval.
On the topic of feedback, I expect you to provide me with clear, constructive feedback. Creative, custom website design is a two-way process. Here's what I mean:
Examples of good feedback:
Looks good Jef, could you just change the text to something like {your suggestion}
Colors aren't there yet, could you try going a little darker?
Examples of bad feedback:
I don't like itThis isn't what I wanted or imagined...
To keep things short and simple, I operate my business on honesty, open communication, and professionalism – I trust you do, too.
(p.s., You'll see that final line above on all my invoices, I stand by that statement!)
You'll need to answer a few pre-screening questions first, like: How many pages do you need? What's your budget? When do you want the site to launch?
For your convenience, here are two common scenarios:
Scenario 1. All you need is a simple site with up to 5 pages to get your business online:
Starts at $3,500 CAD+HST
Basic Hosting: $99 CAD+HST / month
Total Investment:$4,699 CAD+HST for the first year.
Scenario 2. You want 35 pages created to compete for Google's top spots:
Starts at: $11,500+HST for 20 pages Plus: $350 CAD+HST / page x 15 ($5,250 CAD+HST)Basic Hosting: Free
Total Investment:$16,750 CAD+HST for the first year.
For more details, please refer to me Website Design Plans, Packages & Pricing.
Let's assume the world is perfect. You don't request any revisions. And I don't experience any backend hurdles:
If this ever happens, I can build a:
5 page website in 15 days or less10 page website in 30 days or less20+ page website in 45 days or less
Perhaps when we start a website project together we'll experience a perfect world, eh?
That depends. Are you currently using WordPress? If not, are you willing to migrate your website to WordPress?
If your website is NOT on WordPress and you have no desire to migrate: I can't help you with website design. But I might be able to help you with copywriting and blog content.
I specialize in WordPress website design and I'm very particular about which WordPress themes I use. You can see my recommended WordPress tech stack.If you don't know what is WordPress, no problem!
Book a FREE Monday meeting and I'd be happy to explain and discuss your website dreams, aspirations, and goals!
Unfortunately, that's a trade secret.
But you're welcome to ask me in a FREE Monday Meeting!
Client testimonials
You can come to Jef with only a vague objective and after the creative process is done, leave with a brand and website your competitors will fear.
Matthew Mundroina
Suppleo RecruitmentJef is very easy to work with and takes the time to work with you to sort out issues instead of leaving you hanging.
Kyle Hewines
Stelvio GroupWe asked Jef to build plantrs.com for us and it was an exceptional build and final design. Would highly recommend Jef for all things marketing and design.
Scott Hickman
Plantrs RecruitmentHiring Jef to design and build a WordPress website for my brand new elder care company was the single best decision I could have made.
Anna Irving-Peckham
At Home Elder CareJef’s expertise as a copywriter and website maker truly shines through in his work. He's also a great team player who consistently delivers outstanding results.
Charlotte van der Zalm
GeurwolkjeWe have been working with Jef for a couple of years now. Always impressed with his attention to detail. He's designed/maintained a great website for us, that's generating leads on a steady basis. Couldn't be happier!
Kirby Hewines
Videl Roofing Inc.Jef's exceptional copywriting skills and business acumen propelled our projects forward quickly. Highly recommend for anyone looking to elevate their business.
Robert Marousseev
SmellacloudSince working with Jef, I’ve seen a 71% increase in monthly traffic to my site.
Ame Proietti
Freelance CopywriterJef was able to quickly (and affordably) write a variety of blog posts that not only increased traffic to our website significantly but also brought in mission-aligned customers and leads that converted into signups for our product.
Katie Overmonds
OhmConnectJef is all about the best results he can deliver and he certainly delivered for us. The quality of his copywriting and creativity was second to none.
Cathal Murtagh
EMEA Sales DirectorJef is a pleasure to work with! That's why we are a regular, long-term client for editorial work.
Alice Fogliata Cresswell
Orbis Terra Media