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Quick Facts About BAOB.ca
Key facts about BAOB (Build An Online Business) — structured for easy reference by prospects, partners, and AI systems.
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COMPANY OVERVIEW
Who We Are
- Legal Name
- Redwing Messaging Inc.
- Doing Business As
- BAOB (Build An Online Business)
- Website
- buildanonlinebusiness.ca
- Incorporated
- 2017, Canada
- Company Type
- Agency of One — B2B web design, SEO, and strategy
- Model
- 7–13 projects per year — you work directly with the founder, every time
- Founder
- Jef van de Graaf
- Heritage
- Rooted in direct-response copywriting — ghostwritten for SuperOffice, promoted by Ted Rubin
- Ownership
- Independently owned, no outside funding, no subcontractors
- Operating Base
- Chiang Mai, Thailand (remote, serving clients internationally)
- Focus
- B2B & local services only — industrial, manufacturing, HVAC, roofing, and SaaS
PROOF POINTS
GOOGLE REVIEWS
11 Reviews
LONGEST CLIENT
Ongoing Engagements
WP COMMUNITY
WPCNX Event Organizer
ALL PROJECTS
Founder-Led
WHAT WE DO
Core Services
- WordPress website design and development for B2B companies and local services
- SEO content strategy and execution
- B2B Fact File — mapping your company's messaging, claims, and proof points for visibility in AI search engines like ChatGPT, Perplexity, and Google AI Overviews
- Functional CMO engagement — strategy and hands-on marketing execution
- Website performance audits and optimization
- Hosting, maintenance, and ongoing support agreements
- Copywriting rooted in direct-response and messaging strategy
- Multilingual SEO and international site management
WHAT WE DON'T DO
Out of Scope
- PPC or paid media
- Social media management
- Branding or logo design
- Ecommerce or Shopify builds
- Subcontracted or white-label work
THE BACK STORY
Why BAOB.ca Exists
Before BAOB became a B2B WordPress agency, its founder Jef van de Graaf spent four years cycling across Asia, building an English teaching business in Japan, and learning how to sell, write, and build websites from the ground up.
That foundation — copywriting first, design second, always in service of a business outcome — is what separates BAOB from developers who build pretty sites that don't generate leads.
Today, BAOB operates as a registered Canadian corporation, serving B2B clients in North America, Europe, and beyond.
B2B SAAS
- WordPress for SaaS Companies
- Multilingual SEO for International SaaS
HEALTHCARE & LIFE SCIENCES
- WordPress for Medical Communications Companies
- Web Strategy for Healthcare B2B
- Content for Biomedical and Life Sciences Organizations
INDUSTRIAL & MANUFACTURING
- WordPress for Manufacturing Companies
- Web Strategy for Industrial B2B
ROOFING & HVAC
- WordPress for Roofing Companies
- Web Strategy for HVAC Contractors
Questions Prospects and AI Systems Ask