New Path Psychology

Services:

BRANDING & DESIGN ASSETS
CUSTOM WORDPRESS
WEBSITE DESIGN
WEBSITE COPYWRITING

About the Brand

New Path Psychology is team of registered psychologists, speech-language pathologists, and occupational therapists offering a full range of comprehensive assessment, treatment, and school services.

They believe that every individual has the innate ability to learn new ways of thinking, feeling, and reacting.

OBJECTIVES
  • Build a new website that's easily accessible and self-managed by the business owner
  • Create a consistent branding experience across all social channels and digital touch points
  • Set up Google Business Profile and support with digital strategy
  • And, get their website ranked at the top of Google!

Success Metrics

182K

GOOGLE SEARCH IMPRESSIONS IN 2023

4590

CLICKS FROM GOOGLE SEARCH IN 2023

24%

WEBSITE CONVERSION RATE (% OF VISITORS THAT SUBMIT CONTACT FORM)

Performance & Results

New Path Psycholgy launched in 2018 with the main objective to get ranked on the first page of Google. Using SEO best practices, we built dedicated landing pages for their core services and team pages to emphasize their expertise and authority.

As a result, New Path Psychology ranks on the first page of Google for over 150+ keywords. This website drives approximately 1,000+ clicks and between 25 to 60 form submissions every month.

 
*Pulled from a Google Analytics Report on 7/26/2019

"Jef helped us build a website for our psychology services in Toronto that got many positive reviews from people who shared these insights directly in person."

In fact, the site and booking forms have generated 100s of inbound referrals. I was surprised that we even got a referral the very next day the site went live!

We continue to receive more than 15 new indound referrals every month, which keeps us at full capacity. I definitely recommend Jef for building a website for your business. He's genuine, honest, and top-notch!

Cathy Ierullo

Cathy Ierullo

CLINICAL DIRECTOR
NEW PATH PSYCHOLOGY

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      Web Design & Strategy

      In 2018, New Path Psychology was getting ready for the grand opening of their psychology center in Thornhill, Ontario. To ensure their success, they wanted a website that not only showcased their services and future team but also implemented SEO best practices so that they would attract new clients from local search results.

      When discussing the project with Cathy Ierullo, Clinical Director of New Path Psychology, she made her primary objective very clear: "Jef, I want my website to be found on the first pages of Google." Uhm, O.K. Cathy. Challenge accepted!

      New Path Psychology wanted a modern web design that looked good and acquired relevant traffic from search.

      Having just completed another project that delivered front-page search results for our client, we got to work preparing the web page copy using the same principles and strategy.

      SEO is a complex process that changes every year due to updates to the algorithms that govern and control search engines. In order to provide New Path Psychology with the results they wanted, we performed up-to-date SEO techniques that would get their pages ranked for the top spots as quickly as possible.

      Web Design for New Path PsychologyWeb Design for New Path Psychology

      Outdated vs. Modern Design

      Web design has evolved dramatically over the past few years and will continue to improve as search engines continue to demand high-quality, fast-serving websites. On the left, you can see an example of what some of New Path Psychology's competitors were using in comparison to the final design of their website.

      They wanted to develop a website using WordPress and we recommended BeTheme to build their concept. To make our job easier, they had already prepared a creative brief that detailed their brand colors, design guidelines and much more.


      The Results

      It's now 2019, a year after the went live. Whenever we deliver SEO solutions, both our client and ourselves are eager to see the fruits of our labor as well as a return on investment. If you're curious as to whether or not we achieved Cathy's goal (i.e. to get their website ranked on the front page of Google and drive organic traffic to their service), let's take a look:




      *Pulled from a Google Analytics Report on 7/26/2019

      IS YOUR #1 OBJECTIVE TO GET YOUR BUSINESS ON THE FRONT PAGE OF SEARCH RESULTS?


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