Videl Roofing Inc
Case Study ― Web Design for Roofing Company in St. Catharines, Ontario
Services:
BRAND MESSAGING
CUSTOM WORDPRESS
GOOGLE BUSINESS PROFILE
WEBSITE DESIGN
WEBSITE MAINTENANCE
About the Videl Roofing
Videl Roofing (formerly Videl Enterprises Inc) is a family-owned commercial and industrial roofing company based in St. Catharines, Ontario with over 25 years of experience in the roofing industry.
They specialize in providing high-quality roofing services tailored to the unique needs of businesses across Southern Ontario, including the Greater Toronto Area
OBJECTIVES
- Migrate and rebuild old website from Squarespace to WordPress for enhanced customization and scalability.
- Develop SEO-focused pages to capture targeted search traffic relevant to their roofing services.
- Design a conversion-optimized site featuring bright CTAs, specific landing page forms, and prominently displayed contact details.
- Set up a Google Business Profile and implement a review collection strategy as new roofing projects are completed.
- Provide ongoing website support and maintenance to ensure sustained performance and growth.
NEW WEBSITE CLICKS (FEBRUARY TO MARCH 2024) VIA GOOGLE SEARCH SINCE REBRANDING AS VIDEL ROOFING
ORGANIC SEARCH TRAFFIC GROWTH AFTER MIGRATING FROM SQUARESPACE TO WORDPRESS IN 2023
WHY A REBRAND WAS CRITICAL
From Domain Name Idea to New Business Identity
As the company grew, Videl Roofing recognized the need for a more robust and strategically designed website that could better showcase their expertise and service offerings.
Videl Roofing originally operated under the name Videl Enterprises Inc. with a simple, DIY website hosted on Squarespace.
While functional, the website didn’t fully capture the breadth of their services or effectively communicate their value proposition to potential clients.
After a thorough evaluation of the competitive digital landscape and launching a new website in 2023, it became clear that a rebranding effort was necessary.
During this process, we discovered that the domain VidelRoofing.ca was available, which presented a unique opportunity to strengthen their brand.
Recognizing the potential, I suggested changing the domain which resulted in the decision to rebrand the company from Videl Enterprises Inc. to Videl Roofing.
This change not only aligned their brand more closely with their core services but also allowed them to better compete as a roofing company both online and in the real world.
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